How Do Distributors Benefit Indian Electronic Component Market

Shatin, NT, Hong Kong, April 30, 2016 – Kenny Ye, Asia Pacific Sales Manager of Alpha Wire; Stephen Waldron, International Sales Director of Switchcraft; K M Balaji, Distribution Marketing Manager, and Ujjwal Varma, Area Sales Manager of TE Connectivity shared their views about channel partner and the strategies being adopted by their companies for the Indian market. Here is an excerpt.

How will you position your company in the electronics industry ecosystem?

“As a world leader in connectivity, TE Connectivity (TE) designs and manufactures connectivity and sensors solutions. It operates its business through three segments: transportation solutions, industrial solutions, and cable and communications solutions. It markets its products to manufacturers and distributors in a number of markets including automotive, industrial equipment, consumer devices and more. TE’s portfolio of efficient and high-performing connectivity and sensor solutions are available in the India market and are used in several industries including automotive, industrial and commercial transportation, aerospace and defence, industrial solutions and consumer applications. .” K M Balaji, Distribution Marketing Manager & Ujjwal Varma, Area Sales Manager of TE Connectivity.

“For over 90 years, Alpha Wire has engineered wire and cables that excel in taming tough applications. From the harsh environment of a factory floor or the critical controls on an offshore oil rig, to advanced medical devices requiring smaller, lighter connectivity solutions, cables from Alpha Wire are working reliably day-in and day-out.

Being an expert in wire, cable and tubing, Alpha Wire provides a complete range of products with reliable performance to Indian market. With these extensive ranges of colors, put-ups, designs and variety of product mix; Alpha Wire supports all kinds of design as per the local customers need. Alpha Wire do service on customization according to customer request in different design for variety of application, with low minimums, available in an extensive variety of materials and configurations. Alpha Wire also has eco-friendly products – wires and cables made by new technology and advantage than traditional PVC products. These products used mPPE material for insulation and jacket, which make the wire and cable lighter and smaller; moreover characters in halogen free and low out-gassing to provide more option for high end application. Every cable is designed and manufactured to meet the critical demands of real-world applications. Using premium materials, advanced manufacturing, and world-class quality control, Alpha Wire manufactures every cable knowing its operation is critical to an application’s success.” Kenny Ye, Asia Pacific Sales Manager of Alpha Wire

“Switchcraft is a leading supplier of a broad line of components for the audio, video, telecommunication, computer, medical, military, appliance, transportation and instrumentation industries. With over 6,000 standard products and thousands of variations, Switchcraft markets products both domestically and internationally through a network of manufacturers’ representatives and independent distributors.

Facing the active Indian market, Switchcraft offers Key products include a range of harsh environment connectors that are sealed up to IP68 and include options from 2 through 37 poles and include data connectors such as RJ45, USB and HDMI. Other key products include power jacks that can be supplied with or without waterproof seals, power jacks and plugs rated up to 13A, and a wide range of jacks and plugs suited for medical, audio and telecoms applications.” Stephen Waldron, International Sales Director of Switchcraft

Press Contact:
sarah luo
Heilind Asia Pacific